Dear Team,
Over the past several months, teams across our organization have been deeply engaged in efforts to rebrand – so that we show up as one BW Packaging, both internally and in every interaction with our customers. I’m excited to share an update on where we are, what’s already complete, and what’s coming next.
This work is intentionally sequenced to focus first on assets that have the greatest visibility to our customers and team members. To that end, we have focused significant efforts on our sales enablement assets and our quoting and commercial documents.
Focus Area: Sales Enablement Assets
The marketing and product marketing teams have been working diligently to update our core sales materials to reflect our current portfolio and refreshed brand identity. Many product cards and sell sheets for our highest-volume machines have been updated and are available in Showpad. Additional assets will continue to be added as they become available.
Focus Area: Customer‑Facing Quoting & Commercial Documents
Significant work is also underway to align our customer-facing quoting and commercial documents with how we now operate as BW Packaging. Updates are being rolled out in phases alongside ERP migrations to reduce customer disruption.
Thank You
Uniting under the BW Packaging brand takes all of us. As you come across materials that still reflect legacy branding, please update them or let the appropriate team know. If you’re unsure who to contact, Madeline DuCharme (madeline.ducharme@bwpackaging.com) can help direct questions.
Thank you for your continued partnership, flexibility, and commitment as we build a consistent, modern BW Packaging brand together.
Emily
Emily Fletcher
Vice President, Marketing
BW Packaging
+1 (314) 230‑7496