APRIL 2026  |  TO READ IN ANOTHER LANGUAGE, CLICK HERE!

INSIDE THE GAME WITH KYLE CHAPMAN (3:21) 

BW CEO Kyle Chapman and a quartet of vocalists demonstrate how the blending of People and Performance becomes music to your ears and a powerful combination toward building a vibrant business.

PEOPLE + PERFORMANCE IN HARMONY

We call it “our promise to each other” because we each carry a responsibility to care for one another and perform with excellence. Achieving the right blend of those two critical components of our culture is necessary to become everything we want to be: a growing organization where team members feel valued and appreciated and an example of the right measures of success in business.

RHONDA SPENCER, BW CHIEF PEOPLE OFFICER (0:36)

“Culture isn’t something that we wait for leaders to do to us…” 

GAME CHANGER: PETE CARLSON OF BW PACKAGING

Pete Carlson, Chief Operating Officer of BW Packaging, consistently keeps people and performance in harmony by genuinely recognizing each individual’s gifts, while remaining focused on business goals. When he led the effort to bring the Brooklyn Park, MN (US) team members under one BW Packaging umbrella, he leaned into this innate ability, supporting leaders as they partnered to develop a more sustainable workflow to ensure future team success.

To read more about Pete's contributions and approach to achieving people and performance in harmony, CLICK HERE. 

Password: CTG2032 (case sensitive)

WHAT DOES IT MEAN TO BE A GAME CHANGER? They are the individuals or teams who significantly alter outcomes through their creativity, resilience, influence, or expertise. They help shift perspectives, reimagine what’s possible, refuse the status quo, and orchestrate breakthrough moments that make transformation possible.

YOUR MOVE

Log in to the “How We Live Our Promise to Each Other” section [password: CTG2032] of the Change the Game microsite. Those six statements represent the pillars of our culture, the ways through which we actualize people and performance. Where can you lean in?

For more Change the Game: BW Strategic Plan 2032 resources, visit bwchangethegame.com

Update: We’ve moved the CTG website to a new platform to improve reliability and make resources easier to access. Please update your bookmark to the new hub link!

Access now requires the password only (no login).

Password: CTG2032 (case sensitive)