A Career Built on Service, Now Leading Through Digital
Matt began his journey with BWP in 1997 as a Field Service Engineer, laying the foundation for a career focused on solving customer problems where they happen – on the ground. In 2000, he transitioned into a Controls & Process Engineering role, where he spent nearly a decade building the backbone of technical excellence across new equipment and aftermarket solutions. After his tenure as a Controls & Process engineer, Matt became an Aftermarket Engineering Leader. In this role he helped define new standard products, pricing strategies, and custom solutions, acting as a de facto product manager before the title existed in name. That experience led to official product leadership roles, first managing the Litho Laminator product line, and later overseeing the broader Corrugated Product Management organization.
Eventually, Matt was promoted to Director of Product Management across all products at BWP, and by 2020, he stepped into his current role as Director of Field Service. While his title has remained the same, the scope of his responsibilities have recently expanded to include digital leadership and transformation efforts.
Matt emphasizes, “There’s no title change, but the scope is very different. I’m now shaping the digital vision, setting priorities, and making sure we have the right business and technical resources in place to execute.”
BWP’s Digital Vision
Driving Sustained Customer Value Through Partnership and Execution
BWP’s digital strategy is rooted in a single, powerful premise: deep, enduring partnerships are built by consistently maximizing customer value.
“We’re sweating the asset, which translates into helping our customers get more production out of their equipment,” Matt says. “And we’re putting the right people, tools, and strategy in place to make that possible.”
At BWP, value is not measured in features or data, but in outcomes, sustained uptime, optimized performance, and long-term productivity. Digital Products & Services (DP&S) turns that belief into action. BWP’s digital offerings are not standalone tools or dashboards, they are enablers of what matters most to our customers: more output, less unplanned downtime, and confidence in every decision. These efforts are focused on the following strategic pillars:
- Customer-Centric Partnerships: BWP is evolving from a trusted equipment supplier into a long-term solution partner. We are committed to relationships built on trust, proactive service, and continuous value delivery, not just at the point of sale, but throughout the equipment’s entire lifecycle.
- From Data to Decisions: Enabling Uptime with Proven Insight: Customers don’t want to manage data; they want confidence and clarity. With DP&S, we transform raw data into actionable solutions, delivering not just visibility, but 100% proven root causes to operational issues. No more guesswork, no more trial and error. Just evidence-based insights that enable precise decisions.
- Outcome-Driven Experiences: We shift the burden from customer interpretation to BWP prescription. Instead of saying, “Here’s your data,” we say, “Here’s what we, BWP, see happening, and here’s what we, BWP, recommend.” That’s what it means to sell uptime. That’s what it means to lead with outcomes.
- Turnkey Problem Solving: Customers want to hand off problems, not manage them. Our role is to respond with speed, clarity, and solutions, so customers can say, “Here’s where we’re struggling,” and trust that we, BWP, will take it from there.
- Lifecycle Optimization: Supporting the Entire Journey: Today, BWC spends less than 1% of our energy on what customers care about most, maximizing performance across a machine’s 20- to 50-year lifespan. The rest is spent winning and executing orders. DP&S enables digital support throughout the full lifecycle, helping customers unlock peak output and sustained value.
Stay tuned for more on BWP’s digital journey and look for Matt’s continued leadership as we bring this vision to life.
